Changing habits
Well-known for developing impactful awareness campaigns, Pub Point Com is selected by ARPE-Québec to encourage Quebeckers to recycle their old electronic products.
The agency develops multimedia campaigns with two targets in mind: consumers and businesses (B2B). After the first year, the program put together by Pub Point Com delivered a record 20 000 tons of products which were recycled instead of thrown to the garbage.
Our advertising campaigns for ARPE-Québec were prized many times at international creative competitions such as:
