Making a difference
For over ten years, the Conseil québécois sur le tabac et la santé has trusted Pub Point Com with the promotion campaigns for the I QUIT NOW services. Pub Point Com elaborates the strategies, develops concepts, produces the creative material and handles all the media planning and buying.
Featuring the “Stop with I QUIT NOW” slogan, the most recent ad campaign explains how the three services of the I QUIT NOW program work and highlights their efficiency. This campaign’s goal is to reach the largest number of smokers and encourage them to quit.
The awareness results of the past campaign were very high at 80%, and at the same time were prized many times at international creative competitions such as:
