After receiving the mandate to increase the number of female recruits within the Canadian Armed Forces, Pub Point Com elaborated a strategy to show women that it is possible to reconcile a military career with a family life.

The agency created a 10-episode webserie, hosted in English by singer Tara Oram and in French by journalist Marie-Claude Savard. More than 20 video testimonials were also produced, featuring interviews with female Forces members of all ranks, hailing from across Canada.

Our advertising campaign for the Canadian Armed Forces was rewarded at an international creative competition.