Campaigns that reach out
Pub Point Com won the mandate to launch Bell’s fibre optics services in many regions of Quebec, including Saguenay–Lac-Saint-Jean, Victoriaville, Thetford Mines and Rivière-du-Loup.
This awareness campaign was intended primarily to inform citizens of the arrival of this new technology. On top of contributing to the creative process, the agency elaborated the media strategy and executed the campaign’s entire media placement.
This humorous campaign was a roaring success across in all the media used!