Summit Awards Competition
This
spring, Pub point com has reaped
what it has sown! The agency received four Summit
Creative Awards during the last edition of this competition.
Over the last 12 years, the Summit Creative Awards
have built an international reputation, and close
to 4,000 entries from more than 50 countries are submitted
each year. Pub point com would like
to thank its clients for their renewed confidence
each year as well as all team members.
Gold Winner: Television spot (10 000 $ à
20 000 $)
5 of love
Announcer: Docteur du Pare-Brise
Silver Winner: Télévision spot (Public
Service Advertising)
Baby
Announcer: Conseil québécois sur le
tabac et la santé
Silver Winner: Poster (Public Service Advertising)
Clear the air of secondhand smoke!
Announcer: Conseil québécois
sur le tabac et la santé
Bronze Winner: Multiple-Media Campaign (Public
Service Advertising)
Switch
Announcer: Conseil québécois sur le
tabac et la santé.
Give the air some breathing
room…
Pub
point com is proud to have contributed, for
a fourth consecutive year, to the development of the
Quebec tobacco-free week (January 15 to 21st)
campaign. Featuring 14 testimonials (English and French)
from local personalities, this campaign was directed
by film maker Léa Pool.
This year, Pub point com demonstrated
extraordinary media creativity by collaborating with
the magazine La Semaine. The January 21 edition (available
in store January 13) contains interviews with the
personalities, the editorial comment of Claude J.
Charron on the benefits of a smoke-free world, a special
insert on smoking and a cover page reference.
In addition, the agency celebrated, during the shooting,
the production of its 125th testimonial for the Quebec
tobacco-free week.
The mix-media campaign (TV, daily newspapers, weekly
publications, magazines) was launched at the provincial
level on January 8, 2006.
Mireille Deyglun |
Pierre Bruneau |
Patricia Paquin |
France Castel
Jean L'Italien |
Debra Arbec |
Catherine Brunet |
Virginie Coossa
Mireille Deyglun (ARQ)
|
Guy Jodoin |
Jean Pagé
|
Éric Salvail
Marie-Claude Savard
|
Anne-Marie Withenshaw |
Mariloup Wolfe
Poster
Pub point com plays doctor.
As the result of an agency selection
process, Pub point com was awarded
the Docteur du Pare-brise account. With more than
50 franchises in Québec,
the Docteur du Pare-brise is a well-established company
specialized in automotive parts.
For its first campaign orchestrated by Pub
point com, the Docteur du Pare-brise returned
to TV after several years of absence. This promotional
campaign for remote starters also
included billboards and printed media, TV and radio
ads.
5 of love | 
5 minutes of love |
Magazine ad
The CQTS encourages you to quit
smoking.
For the fourth consecutive year, Pub
point com is creating an ad campaign for
the Conseil québécois sur le tabac et
la santé. This large scale campaign encourages
smokers to find a good reason to quit smoking and
will unveil in various medias (television, radio,
print) throughout Quebec beginning August 29.
Baby |
Poster
Cathy Baier appointed new VP of
Pub point com
Pub
point com (pres. Alain Vinet) is proud to
welcome Cathy Baier (formerly from BBDO-OMD, Publicis-BCP)
to the team as Vice-President of Operations and Media.
In this new position, Cathy will be responsible for
the management and administration of the agency, as
well as direct supervision of the media department.
The appointment of Cathy proves another crucial step
in the meteoric growth of Pub point com.
She remains very active in the industry, notably as
Vice-President of the Conseil des Directeurs Médias
du Québec (CDMQ), where she is in charge of
several major portfolios.
Pub point com wins an international award!
For its
“Compulsive Gambling” campaign, Pub
point com was awarded a bronze Summit Creative
Award. The agency is proud to be associated with this
worthy cause and wishes to thank warmly its client,
Manon Lacroix, for the Centre Option-Prévention
T.V.D.S.
Playing cards
Clear the air of secondhand smoke!
For a third consecutive year, the Conseil
québécois sur le tabac et la santé
has mandated
PPC Agency to create a major public
awareness campaign on the negative effects of tobacco.
With the slogan "Clear the air of secondhand
smoke!", the goal of this year’s campaign
is to heighten awareness of the dangers related to
secondhand smoke. PPC Agency produced
over twenty testimonials featuring local personalities
who share an emotion-filled experience
related to the subject.
Frank Cavallaro |
Mireille Deyglun
Poster |
Bus Poster |
Door Hanger
A different loyalty program
Thanks in part to the loyalty program managed by PPC
Agency, Westburne Électricité,
an electrical distributor, is currently experiencing
phenomenal growth. In fact, the quality and the variety
of bonuses, as well as the creative design used for
the many advertising pieces generate tremendous excitement
among their customers.
Also, by implementing these promotions, Westburne
Électricité stands apart in this
highly competitive sector. In order to maintain customer
interest, a new campaign is launched every three months.
Poster |
Flyer
A winning formula is worth keeping
PPC Agency and Denis office supplies
and furniture created an original, high-impact
loyalty program. For the past three years, the same
technique is used, however renewed each time by a
different creative concept. This strategy has generated
impressive sales results.
With this program, Denis office supplies and furniture
creates loyalty among its current customers while
attracting new ones.
Flyer
New Tips for "Drive Smoke-Free"
PPC Agency has once again received
the mandate to create a campaign giving smokers and
non-smokers tips on how to drive smoke-free.
This year, the agency chose a more humorous approach
in contrast to 2003’s dramatic ads. Six new
radio ads will air this fall, all of them in a lighter
vein, all of them giving new tips to drivers looking
to stop smoking in their cars.
The ads also give non-smokers a way of enforcing their
rights with regard to smokers. Car expert Jacques
Duval (a very well known figure in Quebec) plays the
lead voice-over role in the ads.
Hint # 5 - Dry Cough |
Hint # 55 - First-Aid Kit |
Flyer
A Second Year for the "ligne
j’Arrête Campaign".
For the second year running,
PPC Agency has been chosen to promote
the "Ligne j’Arrête" for the
Conseil québecois sur le tabac et la santé
website. Numerous print pieces have been produced
along with some new 10-second ads.
Poster
|
TV (30 seconds)
Quebec Campaign for Geox shoes.
Our client, with headquarters in Italy, asked us at
PPC Agency to create their new campaign.
It highlights the revolutionary nature of Geox
shoes through ads in daily newspapers and on TV. Geox
shoes are special in that they let feet breath thanks
to an exclusive ventilation system developed by the
manufacturer.
TV (10 seconds) |
Newspaper ad
Three New Clients for PPC Agency!
PPC Agency
is a dynamic agency that’s really on the move.
We are delighted to welcome three new business partners
into our world of outstanding creativity and exceptional
service.
• Granby Zoo
• Magistral Biotech
• Groupe INEO.ca
Conseil québécois
sur le tabac et la santé Magnets
In order to encourage tobacco users to stop smoking,
the Conseil québécois sur le tabac
et la santé wanted to give smokers a motivational
gift. As a result, PPC Agency came
up with a fridge magnet that doubles as a frame. Smokers
can place a picture that will help them stop smoking
inside the magnetic frame. These frames will be distributed
in a test market in Quebec province. The campaign
also includes magnets to be distributed in CLSCs throughout
Quebec.
Poster
Infomercial "Méchant
Cadeau"
PPC Agency
has created an infomercial for a campaign aimed at
making adults aware of the harm caused by giving tobacco
products to minors. The infomercial will be broadcast
on TVA and Shopping TV and informs the public of the
results of their actions as well as gives tips on
how to avoid giving these poisonous gifts to young
adults and children.
TV (10 seconds)
Auto
Hebdo Shows Its True Colours
In a campaign highlighting Auto
Hebdo’s new all-colour magazine, we compare
regular black and white classified ads with Auto
Hebdo’s colour ads. In colour, it’s
way better!
TV (10 seconds) |
Radio (30 seconds) |
Poster
Biovie Germination Launches "Suprazyme"
Good news for your balanced
diet! A new natural product is now available. "Suprazyme",
a biological foodstuff that prevents chronic illnesses
is being introduced to the public on TQS, CKAC and
in specialty magazines.
Magazine ad
A Change of Air in Cars in 2004 Thanks to The
centre option-prévention T.V.D.S.
Several thousand Quebeckers
will get air fresheners for their cars. The Centre
Option-Prévention T.V.D.S. is hoping that
this gift will persuade drivers who smoke to change
their behaviour and quit smoking in cars. The campaign
with its catchy slogan "Drive smoke-free"
invites smokers to refrain from their habit in vehicles.
Radio and poster ads combine to put over the message.
Radio (30 seconds) |
Poster
Westburne is on Fire
For its 2004 loyalty program,
Westburne, an electronic materials distributor,
launched a new promo campaign. This summer, the campaign
borrowed an eye-catching youthful look inspired by
the 70s on a series of unforgettable posters. PPC
Agency is enjoying its seventh mandate with
Westburne.
Poster
